Instructive
Learning, Reimagined.
Because great learning should feel effortless
Design and Create
👋 Hi, I’m Will Smith
🎨 Instructional Designer | eLearning Strategist | StorytellerI create engaging learning experiences that inspire growth and spark curiosity.
From corporate training to creative digital learning, I design with purpose and precision.
Who I Am
I’m an Instructional Designer passionate about transforming complex ideas into meaningful learning experiences.
With a background in analytics, graphic design, and technology, I bridge the gap between content and creativity.I believe in storytelling, visual clarity, and purposeful design — crafting training that connects with real learners, not just checkboxes.✨ Tools I use: Articulate Storyline, Vyond, Rise, Captivate, Camtasia, Canva, and Adobe Creative Suite.
Project | What is eLearning?
Learning has evolved. Today, education isn’t confined to classrooms — it’s online, interactive, and accessible anywhere. This is eLearning.
Project | Paytomorrow
A learner-centered instructional design project that uses creative storytelling, visual design, and AI-driven tools to make financial topics clear, relatable, and easy to apply in real life.
Project | LOA (Storytelling)
An engaging instructional design project that brings workplace experiences to life through storyboarding, video production, and AI-powered tools. This project transforms real scenarios into interactive learning moments that connect, inform, and inspire.
Project | Variable Goals
A visually distinctive video that transforms complex concepts into clear, engaging insights. Through unique visuals and thoughtful design, Variable Goals makes challenging information easy to understand and memorable for every learner.
Project | Year-End Review
A dynamic year-end recap that blends creative storytelling, Vyond animation, and AI voiceovers to celebrate achievements, highlight milestones, and leave a lasting impression.
Project | Microsoft Teams
Welcome to Microsoft Teams — your hub for collaboration, communication, and productivity. Microsoft Teams — where ideas come together.
Project | Spanish Instructional Videos
Bring learning to life with AI-voiced, Vyond-animated Spanish videos — engaging, dynamic, and designed to make every lesson clear, memorable, and fun to watch.
Storyline | Life of the Associate
An innovative storyline project that brings learning to life with an AI-powered real-time coach—built using custom code to guide, respond, and adapt to learners’ choices. This immersive experience blends storytelling, interactivity, and intelligent feedback to create a truly personalized learning journey.
RISE | Vyond Video Basics
An interactive RISE course designed to teach the fundamentals of Vyond video creation. This project stands out through its use of unique, eye-catching visuals that guide learners step-by-step while keeping the experience engaging, clear, and visually inspiring.
What I Do
I help teams and organizations design learning that sticks.
Whether you need a single course or a full curriculum, I offer:
- Instructional Design Consulting
- eLearning Development (Articulate, Rise, Captivate)
- Video design through, Vyond, Premier Pro and other tools
- Curriculum Mapping & Storyboarding
- Learning Experience (LX) Strategy
- LMS Integration & Optimization
- Ai 🤖
Essential Package (Streamlined Support)
$1,500 - $3,000
Ideal for: Smaller projects, microlearning, or quick training refreshers. Timeline: 2-4 weeks
Analyze: Quick needs assessment & learning goals alignment
Design: High-level storyboard or script outline
Develop: Up to 1 finished learning asset (e.g., short eLearning, video, or job aid)
Implement: Ready-to-share delivery files (SCORM, MP4, or PDF)
Evaluate: 1 round of feedback & light performance check
Premium Package (Full ADDIE Experience)
$4,500–$8,000
Ideal for: End-to-end learning solutions, course series, or organizational rollouts. Timeline: 6-10 weeks
Analyze: In-depth learner & stakeholder analysis, performance gap assessment
Design: Full instructional strategy, detailed storyboards, design mockups
Develop: Multiple interactive learning assets or video modules
Implement: LMS upload support, launch assistance, learner communications
Evaluate: Post-launch feedback, data review, and improvement recommendations
Testimonials
Real results. Real stories. Here’s what my clients are saying.
Game Changer!
“Working with Will was a game-changer for our training program! The eLearning course they designed in Articulate Storyline was not only visually stunning but also incredibly interactive and intuitive. They transformed complex information into an engaging learning experience that kept our team motivated from start to finish. The attention to detail, creative use of media, and seamless navigation truly set this project apart. We’ve already seen measurable improvements in learner engagement and retention. I can’t recommend Will enough — a true professional and creative powerhouse in instructional design!”
@KeishaJ
Engaging & Effective!
“Partnering with Will on the Confí-Drive video series was a transformative experience for our team at Monro. From the very beginning, he took the time to understand our new service concept and the customer experience we wanted to deliver. He quickly translated that vision into a cohesive learning strategy that captured the heart of Confí-Drive — trust, transparency, and confidence behind every service.Will’s ability to combine storytelling with instructional design made the training content both engaging and effective. Each video struck the perfect balance of information and visual appeal, helping our technicians and customer service teams understand not just the how, but the why behind Confí-Drive. His professionalism, creativity, and responsiveness made collaboration effortless.Thanks to Will’s work, our launch was smoother, our staff was better prepared, and our customers immediately noticed the difference. The Confí-Drive program has become a cornerstone of how we communicate value, and Will’s contribution was essential to making that happen.”
@DavidL
Hit the Mark!
“Working with Will on the ‘Convince Me in 30’ microlearning series was such a rewarding experience. As a fellow instructional designer, I really admired how he could take complex topics and turn them into clear, engaging 30–60 second videos that actually stick with the learner. His creativity, collaboration, and understanding of learning design made every step of the project enjoyable. The final series not only hit the mark—it raised the bar for what effective microlearning can be.”
@AnnaM
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